Monday, 9 January 2012

SHEA MOISTURE - Likes & Dislikes

SheaMoisture is a brand that took the natural hair community by storm.  Even though they've been around for quite some time in the last year they have been all over YouTube.   I wanted to give you my experience with the few products i've tried so far.  I purchased these products with my own money.  They are easily found across the US for $10 a product.  In Canada they are just over $20 a product so I wait to purchase them when I am in the US or find an amazing American youtube buddy who is willing to help me replenish my stash when it is low. (Shout out to my girl ALIEMARIE76)

The most popular just happens to be my least favourite.  The curl enhancing smoothie just didn't make the cut.  On wet hair this product did not give me a lot of slip, it was not easy for me to distribute and after I was done moisturizing I felt like I needed to moisturize more.  On dry hair it wasn't easy to distribute either, it seemed to clump in spots, did not mix well and left my hair with an almost "linty" look.  I will not be re-purchasing this product.

The deep treatment masque gets a bad wrap on most product reviews.  I on the other hand have been having an affair with it.  I LOVE this stuff.  It is so sexy.  (can a product be sexy?  Damn right!)  This stuff smells amazing and I love using it.  I do not use it as a masque, my hair loves it too much to rinse out so I use it as it's second suggested use which is a leave in.  It leaves my hair feeling drenched in moisture, and on twists they are plump and soft.  I will definitely re-purchase this product.

The yucca & boobab line I've tried more recently.  The masque is a great consistency, very creamy and easy to apply.  I wish I had more great things to say about it but it just didn't leave my hair feeling soft at all.  Maybe I can try it as a leave-in instead.

From the same line I also picked up the thickening growth milk from the same line.  It's a medium consistency, not a cream more like a lotion.  Although I haven't found any difference in thickness or volume my hair likes this product.  It's not too heavy and not too light so I like it best as a moisturizer throughout the week. 


  1. Great review, Toni. My curl pattern is looser than yours and my hair likes the Curl Enhancing Smoothie but it LOVES the Deep Treatment Masque, seriously that is my HG for sure! Have you tried the shampoo and conditioner from the same raw shea butter line as the masque? The conditioner is amazing!

  2. Great review! I've tried the smoothie and the deep treatment masque. I had the same results with the smoothie, but I'm going to give it another try soon. I actually love the masque as a deep conditioner and as a moisturizer when doing twists. You should try the Restorative Conditioner from the same line as the deep treatment masque. It's great!

  3. just discovered your youtube channel and watched every upload (you're very likeable) and i love your creativity with hairstyles and your artwork is amazing! i have a similar hair texture but thicker and shorter than yours and i like the smoothie for twist outs. it makes my hair super soft and shiny...i use it as a styler on top of my leave-in and sealer.

    so far i haven't been impressed with any other shea moisture products (only tried the shampoos and conditioners)...

  4. Hey thanks guys!
    I think I will pick up some more products from the raw shea butter line on my next roadtrip...thanks for the tips!

  5. Great review. I think I will now try something from this product line, now that curiosity got the best of me. Thanks for showing "American love" down my way ;)

  6. I've been thinking about trying these products and now I will definitely give them a try!

  7. Great review....I completely agree with your review. I have tried every SM product that you reviewed and of them SM Curl Enhancing Smoothie is definitely my least favorite product. I love the scent though and if you do to try the Coconut and Hibiscus Hair Milk that they offer.

  8. Honestly I enjoy them all...if you could see the stock I've built up from the last sale...smh I should be shamed. I think I like their products because they're so moisturizing! I can use the Smoothie as a leave in, but I don't use it as a curl definer (which I suppose is the intended purpose).


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Hi, I'm Toni. A natural hair enthusiast, blogger and jewelry designer who enjoys experimenting with all things hair and beauty. I hope to share a bit along the way. :)